News overview

Webcrawling for the pharmaceutical industry

In a current project, Wunderlich Analytics is advising an expanding pharmaceutical company on the efficient use of new technologies with a focus on web crawling and business intelligence. In this way, interesting information on doctors and therapists can be researched on the internet, which enables the pharmaceutical company to make its products more widely known and accessible to new patient groups.

To a successful year 2021!

This year has presented many people with special challenges, both professionally and privately, many of which will continue to occupy us in the new year.

It is therefore all the more important that we help those in particular who are most affected by the crisis in terms of their health or livelihood^* and that we support each other with a lot of optimism, courage and energy.

We thank you for your great cooperation and a lot of positive energy this year and we wish you a wonderful Christmas in family and a good start full of optimism and drive in the new year!

Merry Christmas!
Your Wunderlich Analytics Team

^* At the end of the year, Wunderlich Analytics supports the Corona emergency aid of the German Red Cross with a corporate donation.

Generate Insights with the Analytical Workbench

Wunderlich Analytics offers a new service package – the Analytical Workbench. With it, real insights can be generated from data, quickly and easily. The Analytical Workbench provides everything needed for business analysis in the digital age: the infrastructure, data management, innovative algorithms and analysis technologies as well as years of experience of real analytics experts. For you this means: Business Analysis as a Service.

Do you have business analysis in mind that you could never get before? Then simply place your data challenge on our analytical workbench – we will take care of it!

Wunderlich Analytics integrated a permission management

The systemic implementation of the General Data Protection Regulation (GDPR) of the European Union is still a challenge for many companies. How do you manage to generate the maximum value for the company from customer data and at the same time act legally compliant and be transparent for the customer? This is often still associated with high costs and technical risks, often due to data silos and existing system boundaries. In a project, Wunderlich Analytics has demonstrated an efficient solution for the management of marketing permissions.

#WirVsVirus - With Analytics against COVID-19

From 20-22 March this year the Federal Government organized a Hackathon under the patronage of Prof. Dr. Helge Braun, head of the Federal Chancellery. The aim of the project is to develop solutions with interested citizens and developers, which can help to fight the consequences of the COVID-19 pandemic.

Wunderlich Analytics was present with several employees and worked actively in the project team FlatCurver over the 3 project days.

Gain valuable information with web crawling

Innovative web crawling technologies can be used to automatically collect data from the Internet. The majority of this collected data usually brings only a small gain in knowledge at the beginning. However, in combination with expertise and know-how on the individual business context, high-quality information can be obtained from data and, in turn, value-adding insights can be gained

To extract data from the web, Wunderlich Analytics works together with the Datenbutler, one of the leading German experts in web crawling. Behind the brand Datenbutler is the company mindUp from Konstanz, Germany, which offers services in the areas of web analysis, machine learning and artificial intelligence and has been successfully represented on the market for 20 years.

Data Science Week 2019 – „Deep Learning”

This year's Data Science Week is dedicated to the topic "Deep Learning" and will take place for the second time from 9-11 October in the Hessian Rhön.

In this 3-day event, we will focus on the analysis of microorganisms in bodies of water. Specially developed deep learning nets will be used to track down paramecium and the like. Light microscopic images of water samples are taken and analyzed with neural networks. The organisms in the samples are to be identified and typified.

The focus will be on the question: Can microorganisms be detected with the help of neural networks and how can this contribute to measuring the water quality of water bodies?

Campaigns for the most beautiful time of the year

Picture: Adobe Stock #206356322, Maksim Pasko

Holidays are the most beautiful time of the year – working people, trainees, children or senior citizens alike, everybody wishes to spend eventful and relaxing days. Assistance with holiday planning can be obtained from tourism companies which use targeted campaigns to provide information on holiday areas, travel opportunities and leisure activities, thus connecting products and customers.

Wunderlich Analytics has introduced a campaign management system in tourism industry that had been aimed at the establishment of a systematic customer relationship management as well as the marketing of individual travel experiences. In the course of two years of project work, a data warehouse for customer data has been developed, a software for the purpose of individual campaign management has been implemented and customer segments and target indicators have been derived. Wunderlich Analytics was responsible for the technical project management as well as the interim management for data mining, customer segmentation and target selection.

Management Reporting has been launched successfully!

Picture: adapted from Adobe Stock #181885371, NicoElNino

In March 2019 Wunderlich Analytics has successfully launched a new management reporting for a renowned international group of companies. With the implementation of this system, the most significant KPIs for customer service management will be harmonized across three subsidiaries and presented in form of an interactive dashboard.

The reporting was developed for and provided to the client as a complete service. The implementation of data integration, data preparation, business analysis, visualization, quality inspection and operation could be accomplished with merely minimal IT-support by the client, thus resulting in one of the greatest benefits for the client: a quickly available all-in-one solution which requires only limited assistance of the client’s own scarce IT-resources.

Merry Christmas!

Christmas is an ideal time to look back on the past successful year and to seize new opportunities with fresh ideas and great entrepreneurial spirit.

In 2019, we will continue to deliver excellent services through Wunderlich Analytics and our newly founded I-WUNDER GmbH.

Our entire team wishes you and your family a Merry Christmas and a great start into the New Year!

Data Science Week - Autumn 2018: “Smart Visualization”

During the autumn-event of our Data Science Week, we shall address the question of how to develop high-quality visualizations which can present a complex matter as simple as possible, yet with convincing significance. In doing so, two components play a decisive role: the smart data derived from operative data as well as the selection of the optimal visualization. Both of these components perfectly balanced will result in “Smart Visualization”.

KPI Harmonization for First-Class Customer Service

Picture: Adobe Stock #66065344, Rob

Wunderlich Analytics has successfully completed a project aimed at the harmonization of KPIs for the customer service of an international corporate group. For the client we developed a functional design for strategic management with KPIs (Key Performance Indicators), which allows for complete surveying of service processes and their representation, structured in business processes and visualized in automated dashboards. Through this designed solution important knowledge is gained which will serve the strategic management of business processes. By implementing the KPIs, one person in particular shall benefit from the new first-class service – it’s the customer.

Data Science Week 2018: Intelligent Systems via Cloud

Wunderlich Analytics hold their Data Science Week for the second time, which will take place from February 28th through March 2nd this year in Halberstadt/Harz. This analytics event focuses on the development of adaptive microservices. These are not only meant to score data and forecast trends, but at the same time, they shall be able to learn autonomously from the operation of provided data and to adapt the internal models to new correlations on a continuing basis. Thus, genuine intelligent and self-learning systems are generated in the cloud.

Great Start in 2018!

Picture: adapted from Fotolia #129043267, Comofoto

Wunderlich Analytics had a very successful year in 2017 and we look forward to continuing our current projects with new ideas and great enthusiasm in the new year. Moreover, we are eager to create new opportunities and improvements for our customers. We will continue to achieve these goals through our collaboration with you – our valuable customers, partners and service providers. We look forward to another exciting year and wish you happiness, personal wellbeing and success in 2018!

Wunderlich Analytics supports Research Project on Big Data

According to KPMG¹, a mere third of interviewed companies currently have and implement a big data strategy. In addition to uncertainties regarding data privacy, data security as well as costs involved, the reason for this development, above all, is the lack of functional and technical know-how.
In cooperation with the Chair of Business Informatics of Prof. Dr. Barbara Dinter at Chemnitz University of Technology, Wunderlich Analytics supports the master thesis “Framework for the Creation of Individual Implementation Concepts for the Integration of Big Data” prepared by Mr. José Backes. We would like to encourage you to participate in this survey anytime from 4 through 15 December. (www.big-data-guide.com)

¹⁾ KPMG (2017). Mit Daten Werte schaffen [Creating Value with Data] - Report 2017,http://hub.kpmg.de/hubfs/LandingPages-PDF/mit-daten-werte-schaffen-2017-kpmg.pdf, retrieved on 27 Nov. 2017

Wunderlich Analytics presents itself internationally

From now on, our website www.wunderlich-analytics.com will appear also in the English language to inform our international clients and partners about the services offered by Wunderlich Analytics. In addition to the existing information, we shall cover in our news section on a regular basis recent developments and highlights and keep you informed on the latest activities.