Wunderlich Analytics

The Wunderlich Analytics company is a young consulting company, founded in 2015 in the Rhine-Main-area with their core competencies Advanced Analytics and Interim Management. Driven by solid growth and high motivation, we coach out clients with our five-member team. Wunderlich Analytics offers their services throughout Germany as well as for international projects, with focus on the sectors tourism, energy supply, telecommunications, publishing industry and personnel recruitment. At least 10% of our working power we invest into the development of expert solutions for business analysis as well as in technological platforms for Advanced Analytics and Data Science, which we employ when providing services for our clients. At any time, our actions are based on the premise: Close to the client – innovative in the solutions.

Jörg Wunderlich

Independent entrepreneur since 2015
more than 15 years of professional experience, thereof 4 years of senior management activities and 5 years of consultancy work
Diplom-Informatiker [Graduate in Computer Science] (University of Technology Dresden) with specialization in AI

Core Competencies

Data Mining and Advanced Analytics
Campaign Management, Customer Management, Performance Management
Business Intelligence, Data Warehousing and ETL

Sectors

Telecommunications
Automotive industry, Transportation, Energy
Retail, E-Commerce
Financial industry

A Man for Many Seasons

After more than 15 years of employment as business analyst and head of customer base management in major enterprises, today Jörg Wunderlich works as an independent entrepreneur for his own clients. The designated expert in the fields of data analysis and CRM offers to his clients a valuable combination of technical as well as marketing professional know-how. Thanks to his detailed end-to-end comprehension for business objectives and optimization approaches, he helps companies to become even more successful.

André Standke

Independent consultant
12 years of professional experience, thereof 8 years of senior management activities
Diplom-Wirtschaftsinformatiker [Graduate in Business Informatics] (University of Technology Dresden)

Core Competencies

Product and project management
System consultancy
Cooperation with technology partners

Sectors

Software development
Broadcasting and television
Agricultural technology
Construction vehicles

Development Expertise and Industrial know-how

Being employed in the field of software development and overseeing business-to-business projects for 12 years has provided André Standke with an excellent basis for a successful start into the consulting of clients at innovative technology projects. Due to his organizational skills of arranging and securely completing projects, his clients will at any time benefit from the cooperation and thanks to his technical competencies he is also an ideal contact as regards Industry 4.0.

Lectures

“Marketing Optimization Learns to Learn: Adaptive Campaign Management with Batch Data Mining”, Jörg Wunderlich, International Analytics-Conference A2010, Copenhagen
“Marketing-Optimization Learns to Learn: With Batch Data Mining to adaptive Campaign Management“, Jörg Wunderlich, SAS Forum Germany 2009, Mannheim
“Marketing Optimization á la Arcor: from the Idea to the Standard Solution“, by Jörg Wunderlich, SAS Forum Germany 2007, Mainz
“Data Mining Methods for the Identification of Typical Vehicle Configurations“, Jörg Wunderlich and Joachim Feist, “Computational Intelligence“ 2000, Baden-Baden
Guest lectures within the scope of lecture courses at the UAS Fulda, UAS Cologne: “Torture your data until they confess“ as well as during the “Merseburger Marketing Sessions 2012” at UAS Merseburg: “Marketing Optimization learns to learn: from operative to adaptive CRM”, Jörg Wunderlich

Publications

“Web Mining im Dienste der Personalisierung – der Schlüssel zur digitalen Kundennähe [Web Mining in the Service of Personalization – the Key to Digital Customer Focus]“, Author: Jörg Wunderlich, in: Salmen, Gröschel: „Handbuch Electronic Customer Care“, Physica-Verlag Heidelberg, 2004
“Data Mining Methoden zur Ermittlung von typischen Fahrzeugkonfigurationen [Data Mining Methods for the Identification of Typical Vehicle Configurations]“, Authors: Jörg Wunderlich, Joachim Feist, in: Conference Transcript “Computational Intelligence“, Baden-Baden, May 2000
“A recursive neural network for reflexive reasoning”, Authors: Steffen Hölldobler, Yvonne Kalinke, Jörg Wunderlich, in: Wermter, Sun: “Hybrid Neural Systems“, Springer, Heidelberg, New York, 2000
“Erweiterung des RNN-Modells um SHRUTI-Konzepte: Vom aussagenlogischen zum Schließen über prädikatenlogischen Programmen [RNN-Model Extension by SHRUTI-Concepts: From reasoning on proposition logic to reasoning on predicate logic programs]“, Author: Jörg Wunderlich, Diploma Thesis, University of Technology Dresden, 1998

Awards

Jörg Wunderlich: “SAS Business Analytics Performer 2009“ with Vodafone