This field deals with looking into the future using analytical procedures. By means of innovative algorithms, large data volumes are analyzed – resulting in genuine insights. Among the methods employed are machine learning, statistics as well as adaptive systems. The insights gained highlight chances and potentials and allow conclusions for practical optimization measures and their commercial impact.
In this field, the future is shaped and modified in a positive sense and the insight gained before “is taken to the streets”, so to speak. Through organization, communication and implementation or enhancement of existing processes the insights are communicated and fixed in the company, thus developing new business values in a lasting manner.