The Background

If you take a look at the CRM-market, you will notice that the players move either in one or in the other of two fields: There are either “IT”-persons or “communications”-people. In each field, you will deal with specialists who master their field of expertise – but nothing beyond it. To put it bluntly, you could say: There are “data nerds” and “speak-men”.

The Problem

In both fields, blinders are not unusual. There is no real exchange taking place between these two fields. Therefore, nobody cares to take a look at the big picture – which is the company. So theoretically possible options or rudimentarily existing approaches like holistic strategy approaches, symbiotic effects and cost savings deflagrate – or do not even become apparent in the first place.

Our Method of Solution

We are active in both business fields in the same successful manner.

Field Advanced Analytics

This field deals with looking into the future using analytical procedures. By means of innovative algorithms, large data volumes are analyzed – resulting in genuine insights. Among the methods employed are machine learning, statistics as well as adaptive systems. The insights gained highlight chances and potentials and allow conclusions for practical optimization measures and their commercial impact.

Field Interim Management

In this field, the future is shaped and modified in a positive sense and the insight gained before “is taken to the streets”, so to speak. Through organization, communication and implementation or enhancement of existing processes the insights are communicated and fixed in the company, thus developing new business values in a lasting manner.

The Specific Features

Wunderlich Analytics does not stop at being an expert in both fields, but we also know how to reasonably combine both fields. Thus, everything will be interlocked and employed with the necessary vision for the success of the company as a whole.

Your Added Values

This way of procedure provides companies with a lot more than just the sum of all parts – with genuine added values, namely. Holistic strategies will be pursued, symbiotic effects accelerated, new values will be created and performances increased.